What's A Campaign?

 What's A Campaign?

• Promotional Campaign: A promotional campaign is a sequence of advertisements that use a number of marketing techniques to share the same message and ideas to advertise a company or event to a specific target audience.

Kylie Cosmetics is a makeup brand founded by the famous Kylie Jenner. Jenner advertises her products well in a thought out campaign. She focuses on the use of social media, mainly instagram, to cater to her targeted audience.

         Jenner's audience is made up of many people. Her target audience is virtually everyone who uses makeup of all sexual orientations, races, and gender/sex. Here she posted a picture of someone using her products. On her instagram page, she has a lot of pictures of all sorts of individuals using her products. Like I said, this is because lot of people use makeup.                                                                    

Jenner also uses the instagram shopping tool to advertise. She has decided to do this because she is seen as an instagram influencer who is mainly on instagram, meaning if people are going to see her products they are most of the time going to see it being advertised on instagram. The instagram shopping feature allows you to shop within the app itself. Nowadays, people don't like searching for the products they see on instagram online. It becomes a hassle for people. This tool completely eliminates the hassle and makes it one hundred times easier to shop online.

Jenner also uses IGTV and Reels to advertise her products. IGTV allows you to post longer videos on instagram and Reels are Instagram's own version of TikTok videos. Here is an IGTV video of a person using Jenner's product. In the past, before IGTV, most people trying to advertise their products would have to use many different social media sites and apps for each type of advertisement. But now, you can do everything in one app - Instagram.