Star Persona

 Star Persona

• The brand image that is built for an artist or band
• Something which appeals to their audience and sells their music
• What people expect when they see a video by that artist / band
• Their 'reputation'
• Some artists change their persona i.e have a new era more frequently than others. like taylor swift.

• constructed using:
• makeup and costumes
• lyrics
• body language and facial expressions
• behaviour and attitude
• music videos
• social media posts and websites

An example of someone with a star persona that changes a lot is Taylor Swift. She has had many different eras and she changes her persona every few months - mostly whenever she releases a new album.

Because Taylor is re releasing her album RED, she changed her website to fit the aesthetic of that era. Each era of hers has different colours and she changes what she is singing about. For example, in her reputation era, she wore a lot of black and her music videos were edgier and about breakups. In her Lover era, everything was pastel and a lot warmer than reputation.